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Monday, November 5 • 1:00pm - 4:00pm
Charleston Seminar: Marketing to Libraries

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Registration Cost: $150 
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Attention publishers and vendors of library-related materials, we have a workshop just for you! We’ll discuss how to target libraries that will buy your publications, making your marketing budget effective, improving your understanding of the library market, and using library associations to focus your spending. Learn from veterans in the field how libraries buy, who are the library buyers, and how purchasing decisions are made. You can’t afford to miss out on this workshop focused on the library market at the premier international annual library conference focused on book, serial, and electronic resource acquisition. All the major decision makers will be there, and so should you!

Speakers
avatar for Buzzy Basch

Buzzy Basch

Retired, Basch Subscriptions
Buzzy Basch heads Basch Associates. He previously had a career as President of Basch Subscriptions, and Turner Subscriptions, and Vice President Ebsco, and F W Faxon. Buzzy is an active member of ALA,SLA ,Nasig and MLA. He has been an association Treasurer, award recipient, and member... Read More →
avatar for Michael Gruenberg

Michael Gruenberg

Consultant, IOS Press
MICHAEL GRUENBERG is Managing Partner of Gruenberg Consulting LLP, which provides services in the areas of sales force training and assessment, organizational reviews, executive coaching, event planning, market/product evaluation, and negotiation skills. He has more than 30 years... Read More →


Monday November 5, 2018 1:00pm - 4:00pm EST
Calhoun Room, Francis Marion Hotel