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Wednesday, November 7 • 5:45pm - 6:45pm
01 Benchmarking the Value of Business Research: The University of Minnesota Libraries’ Model

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description of the session
How can a publicly-funded research library leverage growing resource demands within an increasingly tight investment landscape? By telling compelling stories about how faculty and students from across colleges utilize (need) business resources and tools for their entrepreneurial work. Tableau Desktop and Server helps library decision makers organize and visualize the wealth of local data to build a case for future investments.

The use case of the Carlson School of Management illustrates lessons we learned:
• identifying key metrics—money saved by students; books and journals most downloaded or cited by faculty; market share of the college reached by the library
• integrating data from multiple sources—enterprise systems, publishers, software vendors
• creating a discipline-specific profile of use reveals research patterns needed to inform strategic decisions on database selection and service delivery

objective of the session
Show attendees how they can use Tableau to create simple but effective visualizations that illustrate the stories of faculty / student growing demand for access to and understanding of tools needed to conduct entrepreneurial work. With this actionable data our business librarians can more effectively work with users to address emerging venture development needs.

ways of including the audience
Identify the business librarian who can address audience questions about disciplinary needs, and the dashboard creator who can address their Tableau authoring questions. Two laptops will be available to let the audience interact with the visualization or see how the dashboard was created in the desktop client.

what attendees can expect to learn
The many options for authoring Tableau visualizations and making them available.
The different kinds of data available in most academic library environments to tell stories about users.


Mary Schoenborn

Liaison to Carlson School of Management & Humphrey School of Public Affairs, University of Minnesota

Jim Stemper

Organizational Data Strategist, University of Minnesota

Wednesday November 7, 2018 5:45pm - 6:45pm EST
Carolina Ballroom, Francis Marion Hotel