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Thursday, November 8 • 1:00pm - 2:15pm
Marketing Academic Library Resources and Services: How marketing and outreach support a library’s value proposition—and an analysis of current practices.

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As the information marketplace and the needs of the library community continue to evolve, the academic library must evolve right along with them. These changes impact how the library positions itself and its services to the library community. As libraries change, they need to communicate that change, whether those changes are to services, events, or resources. Chief among these are digital resources, which tend to be one of the library’s biggest expenses. With such a large portion of the collection budget consumed by e-journal and e-book collections, libraries need to understand the current use of those resources and find creative ways to increase that use if they expect to justify ongoing expenditures and make room for projected price increases. Unfortunately, students and faculty frequently begin their research process on the open web with search engines like Google and Google Scholar or even illegal sites like SciHub.

Exactly how are libraries communicating these changes? Are they successful? How organized are these efforts and who within the library is leading them? The survey and white paper provides context around academic library marketing activities and present an empirical look at how well libraries are promoting services and resources, what tactics they use, which tactics are successful, and which are not, and where libraries are finding the staffing and/or funding to do so—with a special focus on digital resources. Researched and written by Choice, this white paper identifies and explains the external influences that are forcing libraries to become more adept at marketing their resources and services and offers a roadmap to improve tactics and drive results.

avatar for Sabine Dantus

Sabine Dantus

Outreach Librarian, Lynn University
Sabine Dantus is the outreach librarian at Lynn University Library in Boca Raton, Florida. She promotes the library as the intellectual center of campus through marketing, outreach, programming, events, research help, exhibitions, and publications. She sits on the board of directors... Read More →
avatar for Lisa Martin

Lisa Martin

Coordinator of Outreach, University of Houston Libraries
I am the Coordinator of Outreach for Liaison Services at the University of Houston Libraries. As Coordinator of Outreach, I work with a team of librarians who focus on relationship building with the goal of increasing awareness of library services across campus and in the community... Read More →

Bill Mickey

Editorial Director, Choice
avatar for Jennifer Park

Jennifer Park

Assistant Librarian for Access and Outreach Services, Mount Saint Mary College
As the Assistant Librarian for Access and Outreach Services at Mount Saint Mary College, I have two primary job responsibilities. The first is overseeing our Access Services department which includes InterLibrary Loan, student staff coordination, and stack management. My second major... Read More →
avatar for Michelle Rivera-Spann

Michelle Rivera-Spann

Director of Marketing - Library, Taylor and Francis Group

Thursday November 8, 2018 1:00pm - 2:15pm EST
Grand Ballroom 3, Gaillard Center