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Wednesday, November 7 • 11:30am - 12:10pm
Meeting Customers & Users Where They Are

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In today’s information landscape, libraries, publishers, and technology vendors are adopting proactive strategies to engage with customers and end-users in new ways. When addressing content discovery and access, we often discuss “meeting customers / users where they are” – but how do we know “where they are”? How are generational and cultural shifts changing the expectations of our customers and users? And, what does it look like when such a strategy is implemented? Is this purely a technological effort? Are we talking about totally new modes of librarianship, publishing, and software development? Are there implications for cross-sector collaboration? What can we learn from one another? How do we remain relevant to users when they have many competing options for information discovery and access? What's the relationship between what users do and what they say they want? This panel will demonstrate what it means to drive anticipatory, customer-centric, and user-focused strategies for supporting academic and research endeavors.

Speakers
avatar for Scott Ahlberg

Scott Ahlberg

Chief Operations Officer, Reprints Desk
Scott has decades of experience in content, document delivery, and startup businesses, starting with Dynamic Information (EbscoDoc) in the 1980s, and later as an executive at Infotrieve. He has served in various roles at Reprints Desk since 2006, providing his expertise in operational... Read More →
avatar for Stacey Burke

Stacey Burke

Senior Manager, Marketing & Communications, Science Publishing & Membership, American Society for Microbiology
As the Marketing & Communications Manager for Science Publishing at the American Society for Microbiology (ASM) leading the marketing programs for the society’s journals and books portfolio, institutional subscriptions and society membership. Through the employment of content marketing... Read More →
avatar for Bert Carelli

Bert Carelli

Director, Partnerships, TrendMD Inc.
* Publisher goals for increasing the audience for journals and other content.* Strategies for targeting key user communities* Increasing user engagement* Getting a better understanding of user behavior
avatar for Lettie Conrad

Lettie Conrad

Product Research & Development Affiliate, Maverick Publishing Specialists
I bring 15+ years publishing experience to my work with a variety of global information organizations and partners, dedicated to advancing knowledge and driving product innovations that ensure positive and effective researcher experiences. As a senior Maverick associate and independent... Read More →
avatar for Lisa Hinchliffe

Lisa Hinchliffe

Professor/Coordinator for Information Literacy Services and Instruction in the University Library, University of Illinois
avatar for Erika Valenti

Erika Valenti

President, Emerald Group Publishing



Attendees (123)