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Wednesday, November 7 • 2:30pm - 3:10pm
Is High Use Really a "Big Deal?" Using Accessible Data and Advanced Analytics to Better Value Journal Packages

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Libraries typically buy most of their journals content in packages, and commonly look at metrics of usage and cost per use (CPU). But we also know that not all uses are equally valuable, and indeed that some?, many?, most? uses may actually be replaceable. For example, an undergraduate may have selected an article that appeared high in a results list, but would have simply used another had that one not been available. How much of our journal usage is "replaceable?" If we were to omit "replaceable" use from our CPU calculations, how much value would remain? Which "big deals" - if any - would still look like deals at all?

Can data analytics help us easily see trends regarding what kinds of use our journals receive, and therefore what sorts of needs particular journal packages seem to address? NC State's Darby Orcutt hypothesized a simple method to address this question. Using COUNTER-compliant usage data, he and colleagues analyzed data for a select sample (VERY promising results!) and then for virtually all of NC State's journal subscriptions.

Although JSTOR is not a “big deal” publisher, they were intrigued by this approach and its potential usefulness for understanding journal use beyond simply for “big deal” evaluation. Therefore JSTOR’s Bruce Heterick and colleagues similarly applied this method to the aggregate use data for all of their journals.

What did we discover?

Sorry, we're not ruining the surprise. Y'all come. 

avatar for Bruce Heterick

Bruce Heterick

SVP, Open Collections & Infrastructure, Ithaka
avatar for Darby Orcutt

Darby Orcutt

Assistant Head, Collections & Research Strategy, NC State University Libraries
I am a librarian, teacher, researcher, and leader deeply interested and involved in interdisciplinary and computational research, the future of higher ed, and cultural aspects of digital transformation.Assistant Head, Collections & Research Strategy, NC State University LibrariesFaculty... Read More →

Wednesday November 7, 2018 2:30pm - 3:10pm EST
Grand Ballroom 1, Gaillard Center