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Thursday, November 8 • 3:40pm - 4:20pm
Bringing the Workplace into Collection Development: Analyzing Advertising Position Descriptions to Inform Database Collections

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Two popular approaches for assessing collections in libraries are user-centered and collection-centered methods. However, these methods only analyze resources available and used in the academic setting, missing important resources used in students’ future workplaces. In this presentation, the authors will argue the benefits of analyzing workplace resources as an additional method to assessing library collections. The authors will explain the methodology and findings behind a recent research project they performed; using content analysis software Atlas.ti to analyze early-career job descriptions in advertising agencies in order to find the resources employees are expected to use. The authors then compared these resources to databases offered in 158 university libraries that support advertising programs. They found that out of the 186 advertising resources seen in the job descriptions, only 11 were subscribed by libraries. The authors will discuss the implications that these findings have for libraries in ensuring that students have access to resources that will help them in their future careers. Barriers to university libraries subscribing to corporate resources will also be discussed.
This presentation will be useful to all librarians who support the teaching and managing of collections for professional degree programs and are interested in new ideas for assessing collections. The session will engage the audience by verbally presenting information and using slides with images, diagrams, and bullet points to engage different learning styles. The speakers will conclude their presentation by asking attendees to think of a specific industry’s workplace and brainstorm which resources in their library are used in the workplace and where their library might have gaps. The presenters will also engage the audience by leaving time for a question and answer session.


Stacy Gilbert

Media, Communication and Information Librarian, University of Colorado Boulder
avatar for Alyson Vaaler

Alyson Vaaler

Business Librarian / Assistant Professor, Texas A&M University

Thursday November 8, 2018 3:40pm - 4:20pm EST
Laurens Room, Francis Marion Hotel 387 King St, Charleston, SC 29403, USA