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Thursday, November 8 • 3:40pm - 4:20pm
Marketing is not a four letter word. How vendors can help you increase your impact

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Join Bates College, Cambridge University Press, and Springer Nature for a panel discussing post-purchase support and the promotional activities that are available to clients. We will survey some of the engagement techniques and invite dialogue on ways we might improve. Examples of cooperative marketing include vendor days, topical summits, usage driver campaigns, sponsored library research, author events, conference co-presentation, and hosted thought leadership events. Come join us to review what we have done together and what we still have to do together in the world of cooperative marketing. 

Speakers
avatar for Robert Boissy

Robert Boissy

Director, Account Development, Springer Nature
I have had various roles in scholarly publishing since 2003, and fifteen years as a subscription agent before that. I have library degrees from the University at Albany and Syracuse University. I like to talk about cooperative marketing projects between libraries and publishers... Read More →
LG

Larry Grodsky

Associate Marketing Director, Cambridge University Press
avatar for Melanie Masserant

Melanie Masserant

Account Development Specialist, Springer Nature
avatar for Krystie Wilfong

Krystie Wilfong

Associate College Librarian for Collection Management and Scholarly Communications, Bates College



Thursday November 8, 2018 3:40pm - 4:20pm EST
Grand Ballroom 2, Gaillard Center