In the age of evidence-based decision-making, smart user experiences and a growing desire to showcase library impact on student outcomes, we simultaneously need to ensure that the broad aspects of security and the intricacies associated with privacy are upheld. These ideas are not necessarily working in opposition.This conversation will bring together a panel of community members across resource providers, aggregators and libraries to discuss the impact of GDPR and navigating a more complex landscape where all of these factors converge. In the end, the goal is to ensue secure systems and data, protect privacy of individuals, while understanding personas and aggregated groupings to maximize library value for all constituents. As we race toward goals around improving student outcomes and enhancing library impact across the academy, specific analytics and approaches will be brought to light.