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Stacey Burke

American Society for Microbiology
Senior Manager, Marketing & Communications, Science Publishing & Membership
As the Marketing & Communications Manager for Science Publishing at the American Society for Microbiology (ASM) leading the marketing programs for the society’s journals and books portfolio, institutional subscriptions and society membership. Through the employment of content marketing and brand recognition initiatives, I make efforts to elevate the discoverability of ASM’s publications in order to grow author submissions and increase usage for institutional customers. I work extensively in the creation, management and implementation of strategic, tactical and multi-pronged marketing campaigns to get the right content in front of the right audience.